Common questions.
What does the first call look like?
Thirty minutes. No slides, no pitch. You describe what's broken in your business right now, we tell you whether an audit is the right starting point or whether you'd be better off with a one-off build. If neither, we'll tell you that too.
Do you actually come on-site?
For audits and the Intensive, yes. At least one full day at your shop, sometimes two. We want to see the actual work, talk to your people, watch how a quote moves through your business. Site visits during retainer engagements depend on cadence and need.
What tools do you use?
Whatever fits your business. Sometimes a $15 SaaS tool solves it. Sometimes a custom workflow built in n8n. Sometimes Claude agents. Sometimes the answer is "stop using software for this." The Build vs. Buy call is the whole job. Knowing the difference is most of why you hire someone like us.
Do you replace people we'd otherwise hire?
Usually no, often temporarily yes. The right outcome is making it possible for you to hire a junior person and have them be productive, instead of needing a senior operator. We're not trying to be permanent staff.
How is this different from an IT consultant or marketing agency?
IT consultants fix your infrastructure. Marketing agencies generate leads. Neither of them looks at how you actually run the business. We do that part. If your operations work, the IT and marketing investments compound. If they don't, those investments leak.
Why "Prime Directive"?
The Prime Directive in Star Trek is a rule about not interfering with how a civilization develops. The opposite is what most consultants do: parachute in, tell you you're doing it wrong, hand you a deck, leave. We work the other way. We learn how your business actually runs, find the friction inside that system, and make targeted changes. Your business stays yours. It just runs without you stuck inside it.
Do I need to understand AI to work with you?
No. We handle the technical side. You describe the problem — which reports take forever, which communication falls through cracks, which processes eat your week. We figure out whether AI, automation, or a simpler tool is the right fix. Your job is to tell us what's broken. Ours is to fix it.
What's the difference between the AI Audit and the Intensive?
The Intensive covers your full operation and ships one automation. The AI Audit is narrower — it maps your workflows specifically for AI and automation opportunities and delivers a ranked list of five recommendations. Some clients do the Audit first, then hire us to build the top recommendation. Others go straight to the Intensive for a broader scope. Both start with a working call to figure out which fits.